Yes. Yes, I do. Why? Because! You don’t need a reason. If you want to get flowers from your S.O. one day of the year, he should oblige, right? Sure he should. But you should also get himself something nice, too. Romance works both ways. Get him an awesome Valentine’s Day gift from this list and see how much he’s “not into” Valentine’s Day next year. Check out our suggestions for the 50 best Valentine’s Day gifts for him, all under $100.

  1. The Essentials Kit, $48.45 at Jack Henry Perfect For: The guy who appreciates self-care. Jack Henry’s starter kit comes with: cleanser for face, body, hands + hair, deodorant and a do-it-all clay pomade.

2. Spiceology Love is Love Variety Pack, $39.95 at Williams Sonoma

3. Sonic Toothbrush, $69.99 at BURST

Perfect For: The guy who is obsessed with proper oral hygiene—or really needs a new toothbrush. Burst’s charcoal bristles whiten your teeth as you brush, remove 10x more plaque than a manual toothbrush and reduce gum bleeding.

4. The North Face Wander Quarter-Zip Shirt, $55.00 at REI

Perfect For: The guy who likes to go running and then head straight for the bar afterwards. 5.$52, Cie Luxe Perfect For: The guy who actually wants his office, man cave or garage to actually smell good. Urban Apothecary’s antique smoked leather candle will create a soft, incense-like scent. 6. $95, Meridian Grooming Perfect For: The man who likes to be well-groomed down there. 7. $57 a month for 6 pairs, Sock Fancy Perfect For: The business-y guy who loves statement socks. 8. $22, Jack Daniel’s Perfect For: The guy who wants to drink whiskey in the morning, but knows that he can’t. Whiskey coffee to the rescue. 9. $16, Manready Mercantile Perfect For: The guy who wishes he was on a camping trip 24/7. 10. $85, Tanner Goods Perfect For: The guy who’s always on-the-go (and always in the need of a pen). 11. $40, Huckberry Perfect For: The guy that pocket dumps everything all over the house. 12. $20, Uncommon Goods Perfect For: The beer bro with a little bit of a hair obsession. 13. $20, Gallantry Perfect For: An outdoorsy guy  that likes to get lit. 14. $5, Beer Greetings  Perfect For: The dude who can’t get enough craft beer (note: beer not included).

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