The Mexican food chain is kicking off 2023 with a new lineup of Lifestyle Bowls to give customers a wider variety of wholesome bowl options, and with that comes a new campaign that could even score you some free guac. “We created seven new Lifestyle Bowls that embrace Gen Z and Millennials’ modern interpretation of wellbeing,” said Chris Brandt, Chief Marketing Officer, Chipotle. “We’re making new year’s resolutions fun by gamifying the experience and offering balanced meals made with real ingredients that you feel good eating.” The 2023 Lifestyle Bowl Lineup:
Veggie Full Bowl: White Rice, Black Beans, Fajita Veggies, Fresh Tomato Salsa, Roasted Chili-Corn Salsa, GuacWholesome Bowl: Supergreens Lettuce Blend, Chicken, Fajita Veggies, Fresh Tomato Salsa, GuacGrain Freedom Bowl: Supergreens Lettuce Blend, Chicken, Tomatillo-Red Chili Salsa, Fresh Tomato Salsa, Sour Cream, CheeseHigh Protein Bowl: White Rice, Black Beans, Double Chicken, Tomatillo-Red Chili Salsa, Cheese, Romaine LettucePlant-Powered Bowl: Supergreens Lettuce Blend, White Rice, Sofritas, Fajita Veggies, Fresh Tomato Salsa, Roasted Chili-Corn Salsa, GuacGo Half Veggie Bowl: 1/2 Chicken, 1/2 Sofritas, Supergreens Lettuce Blend, White Rice, Fajita Veggies, Fresh Tomato Salsa, Roasted Chili-Corn Salsa, Sour Cream
To go along with the new menu items, the brand is also launching a wellness-inspired AR Lens on Snapchat to encourage fans to maintain healthy habits—and thousands of fans who participate will be awarded with free guacamole. According to the press release shared directly with Parade, “the AR Lens will launch on Friday, January 13, also known as Quitter’s Day, the day people are most likely to forfeit new year’s resolutions.” To encourage customers to keep the good health habits going a little longer, Chipotle is awarding 100,000 fans in the U.S. who complete the Snapchat challenges with a promo code for a free small side or topping of guac. 10,000 promo codes will be awarded per day from Jan. 13 through Jan. 23 for fans to cash in on free Chipotle guac, which is “made with just six real, fresh ingredients—Hass avocados, hand-chopped cilantro, red onion, jalapeno, citrus juice, and kosher salt,” making it a “delicious, nourishing source of healthy fat,” according to the brand. The food chain also points out that the activation of the Snapchat AR Lens “marks the first time a restaurant brand will promote physical activity and wellness through an AR Lens on Snapchat.” The full terms and conditions read: Offer valid for free small side or entrée topping of guacamole with a regular-priced entrée purchase; redemption requires use at time of order of code provided upon completion of online promotion. Codes can be used one time only by each unique user; limit one free item and redemption is subject to availability. Entrée purchase required via Chipotle websites or mobile apps only; not available on in-restaurant orders or orders via third-party delivery platforms. Valid through close of business on the second day following code issuance, at participating Chipotle Mexican Grill restaurants in the U.S. only during regular business hours. May not be combined with other coupons, promotions, or special offers. Void where prohibited; additional restrictions may apply.
